Photo: Spectators take a break at the 10th annual Alix Agricultural Society Rodeo, Aug. 15 - 16, 2025. Rural Alberta Report/ C. Bowman

Alberta tourism spending hits record $15.2B in 2025

Alberta’s visitor economy reached a new high in 2025, with spending climbing to a record $15.2 billion, according to provincial figures released Feb. 20. The total marks a six per cent increase over 2024 and represents the second consecutive year of record-setting growth.

Data from Statistics Canada shows Alberta was among the only provinces to post gains in international visitation last year. International arrivals rose four per cent, while national numbers declined five per cent. Alberta also recorded five per cent growth from U.S. travellers, compared with a six per cent drop across Canada overall.

Tourism supports more than 86,000 full-time jobs in the province and accounts for over 10 per cent of Alberta’s workforce. Employment in the sector increased seven per cent in 2025, driven by higher demand for accommodation, food services, retail and guided experiences.

Provincial officials attribute the growth to expanded air access and strategic investment in destinations across the province. New and expanded connections to markets including Mexico, South Korea and Japan contributed to increased international traffic.

Travel Alberta reported that visitor spending in 2024 reached $14.4 billion, up 12 per cent from 2023, setting the stage for further gains in 2025. The province has set a target of $25 billion in annual visitor spending.

Industry representatives say the sector’s performance positions tourism as a significant economic driver at a time when Alberta continues efforts to broaden its economic base. Mountain parks, urban centres, tourism ventures and rural destinations have all contributed to growth.

A recent resident sentiment survey conducted by Travel Alberta found 81 per cent of Albertans believe tourism contributes positively to the province’s economic well-being, while roughly two-thirds consider it important to their local community.